AEGiS-WashBlade: A new HIV/AIDS awareness campaign Washington BladeImportant note: Information in this article was accurate in 2009. The state of the art may have changed since the publication date.
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A new HIV/AIDS awareness campaign

Washington Blade - March 31, 2009
Rebecca Armendariz, RArmendariz@washblade.com

Cable Positive, an organization that uses the cable and telecommunications industry to spread awareness about HIV/AIDS, has a new project in the works. The Youth AIDS Media Institute University (YAMI-U) involves 17 young adults, ages 16 - 23, that were found through community-based service organizations in the northeast: Teen AIDS Peer Corps from Fitchburg, Mass., Living Beyond Belief from Manhattan, Teen Impact Prevention Program from Queens, and Metro Teen AIDS from D.C.

Cable Positive orchestrated this media campaign to "focus on youth and the energy they have to spread awareness about the epidemic," said Max Johnson, who works for the organization. The goal is to create a campaign involving text messaging, the web, video and print.

On site in D.C. this week are Lisa Lax and Nancy Stern of Lookalike Productions, winners of a combined 16 Emmy Awards, the watsons, a New York City-based creative firm, Cable Positive staff, and Motorola team members. Motorola gave the project its primary funding, a $200,000 grant.

Then, Cable Positive will showcase the entire campaign at the National Cable and Telecommunications Association Cable Show, which is happening from April 1-3. Hopefully networks see the spots and pick them up to air across the country on television.

What can you do to help? Follow the project on Twitter and Facebook and read the YAMI-U blog. Show your support so that this awareness campaign is seen across the country.


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