Important note: Information in this article was accurate in 2003. The state of the art may have changed since the publication date.
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Voice of America - February 12, 2003
Kellys Kaunda
Lusaka
In the absence of a cure, some anti-AIDS campaigners in Zambia are using what’s called “social marketing” to raise awareness about the pandemic. The strategy includes greater use of the media to inform the public about risks, prevention and research. The media messages are sponsored by the Society for Family Health, which also distributes condoms. The group has enlisted the help of former president Kenneth Kaunda.
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