AEGiS-ST: Generosity goes a long way: Survey: Corporate Social Investment Sunday Times (Johannesburg)Important note: Information in this article was accurate in 2003. The state of the art may have changed since the publication date.
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Generosity goes a long way: Survey: Corporate Social Investment

Sunday Times (Johannesburg) - May 25, 2003


Thousands of South Africans are showing they pay more than lip service to alleviate poverty and distress by getting their employers to match their monthly donations to worthy causes that are working hard to make a difference.

And employees are not stopping at these cash donations, made through the Charities Aid Foundation Southern Africa's (Cafsa) Give As You Earn scheme.

Employee giving is being implemented by some of South Africa's largest companies. These include Absa Bank, Gensec, BHP Billiton and BP. Already these schemes have made possible the transfer of more than R1.5-million to organisations that are involved in HIV/Aids care, children's homes and care for senior citizens.

Laura Maxwell Stuart, manager of the Corporate Services Programme at Cafsa, says: "Employee community involvement programmes are gradually being recognised as an essential arm of any corporate social investment initiative.

"Companies employ many of the best-educated and most highly qualified people. Their skills and knowledge can also be shared with community organisations who could not ordinarily afford such expertise."

Many companies are encouraging their staff to volunteer for non-profit organisations. Some volunteering programmes aim to reward staff that are already actively giving their time to help community projects.


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