Important note: Information in this article was accurate in 2005. The state of the art may have changed since the publication date.
South African Press Association - October 7, 2005
This is according to Warren Parker, a researcher and director of the Johannesburg-based Centre for Aids, who was addressing the Gauteng Aids conference in Midrand on Friday morning.
He said the only impact the campaign had was on condom usage.
"The use of condoms has risen sharply over the years and research shows that HIV/Aids campaigns have contributed to the increase [in the] use of condoms," Parker said.
"In 1998, only 21,2% of females reported using condoms while in 2003, the figure rose to 65%."
Parker said there were hundreds of campaigns in South Africa but they had not really worked in reducing the HIV/Aids prevalence because they mostly focused on risk groups like people who already have HIV/Aids and on informal settlements.
"Campaigns are mostly there to provide information, we don't really see it affecting prevalence."
Campaigns need to directly focus on age difference between partners, multiple partners, and violence, in order for a difference to be felt.
Liz Floyd, from the Gauteng Aids programme, said Gauteng focused on five main areas to reduce the prevalence rate.
These included communication, education, health services, and social factors.
She said the social factors driving HIV were unemployment, migrancy, poverty, sex for survival, gender and power, abuse of alcohol and drugs, and sexual abuse.
She said these factors must be taken into account when drawing up campaigns and educational programmes for schools.
"One major concern at the moment is that the youth are using alcohol and drugs together. This contributes to unsafe sexual behaviour," Floyd said.
"Communication is important here. There is a lot of advertisements, but a powerful impact is only felt when someone with HIV speaks to people."
She said mixed messages came from celebrities.
"This is confusing. Mixed messages come from them. They say something but their actions show something else," Floyd said.
Parker added that while campaigns had contributed to the increased use of condoms, many people who used them reported an inconsistency in use while other reported incorrect use.
"Research shows that people know that they should use condoms but many of them did not know how to use a condom. There is also a lack of use in high risk areas like truck driving," Parker said.
He said campaigns must extend to focus areas and that there was a need to ensure accountability in order for them to have the desired effect.
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