PRNewswire - November 11, 2003

* VIVA GLAM LIPSTICK ($14.00 U.S./$15.50 CDN): Choose from a deep, neutral red (Viva Glam); a muted mauve-pink (Viva Glam II); a plum- brown (Viva Glam III); or a frosted rose and gold shimmer (Viva Glam IV). Fourteen dollars can buy one month of food, shelter and basic medical care and schooling for a child orphaned by AIDS in Africa.

* VIVA GLAM COMBINATION QUAD ($28.00 U.S./$36.00 CDN): On World AIDS Day, December 1, MAC will release its first ever combination "Quad" -- a collection of all four Viva Glam colours in one sleek compact. Twenty-eight dollars can provide groceries for three people living with HIV/AIDS in the U.S. for one week.

* KIDS HELPING KIDS HOLIDAY CARDS ($6.00 U.S. for 6 cards/$7.00 CDN): Children affected by HIV/AIDS are asked each year to submit artwork with holiday and winter themes. Six drawings are chosen and printed as a package of unique and inspiring holiday greeting cards. Six dollars will pay for dozens of educational booklets in the U.S. on HIV/AIDS prevention/education, as well as nutrition guides for those living with HIV/AIDS.

In addition, a portion of proceeds from MAC's Book of Cards ($28.00 U.S./$36.00 CDN) published by Assouline, goes to the MAC AIDS Fund. The Book of Cards is a provocative "deck of cards" in one new coffee table book. Fifty- four celebrities dreamed up designs for naked bodies, and MAC makeup artists interpreted these creations on actual bodies of all shapes and sizes, creating a unique feast for the eyes and a definite conversation piece. Twenty-eight dollars can provide 300 condoms for street youth outreach.

According to John Demsey, Chairman of the MAC AIDS Fund and President of MAC Cosmetics, "We have always reached out to people affected by HIV/AIDS wherever MAC is sold, and that has consistently been a part of our mandate as a socially conscious company. We elevate our goals even higher during the holiday season because it is a time when people are focused on giving and on expanding their generosity. Why not encourage people to make a purchase that can translate into giving food or medicine to someone with HIV/AIDS? It is a small investment that makes a tangible and powerful impact."

To date, MAF has raised over $31 million, primarily through the sale of MAC's Viva Glam lipstick and Kids Helping Kids cards. 100 percent of sales for these items go to MAF as MAC and its retail partners generously waive all administrative costs so that the sales of these items only benefit those in need.

The MAC AIDS Fund (MAF) (http://www.macaidsfund.org) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF gives money to fund education, awareness and prevention programs world-wide and provides financial support to over 400 organizations around the world serving those with HIV/AIDS and marginalized populations at a high risk of infection. The money goes to providing food, medicine, health care, housing, hospice care, emergency funds and counseling.

MAC (Make-up Art Cosmetics), the leading brand of professional cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee Lauder Companies, Inc. MAC's popularity has grown through a tradition of word-of- mouth endorsement from makeup artists, models, photographers and journalists around the world. MAC is now sold in over 46 countries worldwide. (http://www.maccosmetics.com)

SOURCE The MAC AIDS Fund

Web Site: http://www.macaidsfund.org

http://www.maccosmetics.com

031111
PR031118

Always watch for outdated information. This article first appeared in 2003. This material is designed to support, not replace, the relationship that exists between you and your doctor.

AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.

Copyright ©1980, 2003. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .