Panafrican News Agency - November 30, 2001
They will use seven million stickers and 2.5 million pamphlets in their attempt to reach over three million people.
The campaign for this year's World AIDS Day in South Africa addresses discrimination and issues related to care of patients and persons affected by the disease.
Meanwhile radio messages will be increased to reach an audience of 20 million.
Key events on Saturday profile local government leadership of the AIDS effort in 2001. Companies, churches and prisons will also take AIDS messages into their own organisations.
The Gauteng government itself has organised events in all departments to address its own staff on AIDS.
Key messages of the campaign are overcoming discrimination and building support for people living with AIDS and their families. It involves a shift from focussing on individuals to involving families and communities.
The Local AIDS programme is part of an international trend to ensure that the Partnership against AIDS addresses people at greatest risk of HIV infection and people in need of education and support, especially orphans of the epidemic.
These include people in poor communities, in difficult social conditions with lower levels of education and access to information.
Campaign volunteers were drawn from local community groups, NGOs and government staff already involved in AIDS issues.
Among them are youth groups, people who are HIV-positive, home- carers, counsellors and peer educators. Volunteers have been trained for the campaign and will be identified by caps and volunteer stickers.
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