The New York Times - Friday, January 17, 2003
Patrick McGeehan

A coalition of media companies is introducing a public-awareness campaign meant to help slow the spread of H.I.V. and AIDS among African-Americans through testing and prevention. The campaign is called the Drumbeat Project and will employ advertising and articles. It will begin in February, which is Black History Month.

Drumbeat, which was organized by the Black AIDS Institute and the Black Media Task Force, includes magazines like Ebony, Essence, Savoy and Vibe; the National Newspaper Publishers Association; and the American Urban Radio Network. Africana.com will provide content for a Web site, www.blackaids.org.

The value of the commercial time and advertising space being donated for the public service part of the campaign is estimated at more than $5.7 million. The media companies taking part plan to double their coverage of AIDS and H.I.V. issues in 2003 with content like cover articles in magazines and eight-part series in newspapers.

030117
NYT030105

Copyright © 2003 - The New York Times Company. All Rights Reserved. All New York Times articles contained on the AEGiS web site are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of The New York Times Company. You may not alter or remove any trademark, copyright or other notice from copies of the content. However, you may download articles (one machine readable copy and one print copy per page) for your personal, noncommercial use only.

AEGiS is a 501(c)3, not-for-profit, tax-exempt, educational corporation. AEGiS is made possible through unrestricted funding from Broadway Cares/Equity Fights AIDS, Elton John AIDS Foundation, the National Library of Medicine, Pacific Life Foundation and donations from users like you.

Always watch for outdated information. This article first appeared in 2003. This material is designed to support, not replace, the relationship that exists between you and your doctor.

AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.

Copyright ©1980, 2003. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .