Important note: Information in this article was accurate in 2008. The state of the art may have changed since the publication date.
 |
Mail & Guardian Online - May 7, 2008
Bare life: The reality TV show Imagine Afrika, about to begin its second season, pits 12 young Africans against some of the most serious problems facing their continent, including how to tackle the HIV/Aids epidemic.
The show first hit the airwaves in October 2007 as part of a campaign by the African Broadcast Media Partnership Against HIV/Aids (ABMP), a group of 53 broadcast companies from across Africa that have pledged to commit 5% (roughly one hour) of their daily airtime to HIV/Aids content.
The 12 contestants were broken up into three teams and each episode presented the teams with a problem -- for instance, how to help a child-headed household.
Despite years of campaigns and messaging, however, there is still a huge gap between HIV awareness and the realisation of personal risk that causes people to change their behaviour.
080507
MG080502
Copyright © 2008 - Daily Mail & Guardian. For information about the content or for permission to redistribute, publish or use for broadcast, contact the publisher.
AEGiS is a 501(c)3, not-for-profit, tax-exempt, educational corporation. AEGiS is made possible through unrestricted funding from Boehringer Ingelheim, Bridgestone/Firestone Charitable Trust, Bristol-Myers Squibb Company, Elton John AIDS Foundation, the National Library of Medicine, Roche and Trimeris, and donations from users like you. Always watch for outdated information. This article first appeared in 2008. This material is designed to support, not replace, the relationship that exists between you and your doctor.
AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.
Copyright ©1980, 2008. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .