Important note: Information in this article was accurate in 2006. The state of the art may have changed since the publication date.
Chicago Tribune - September 7, 2006
And the eclectic group is modeling for an altruistic reason: 100 percent of the sales of Viva Glam lipsticks and lip glosses are donated to HIV and AIDS programs, including treatment, education and daily necessities.
Presley said she agreed to participate in the campaign because of its fundraising efforts.
"They've raised $70 million that's been used incredibly well. It's not a campaign full of fluff, and I'm not a fluff person."
Even though she doesn't consider herself to be a beauty expert or a model, Elvis Presley's daughter said she tried to put her best face on for the campaign because of the cause and the interesting and admirable group of women with whom she worked.
"I think we're all reaching out in a different direction--whoever can reach a certain segment of the audience," she said.
So, who's her audience?
"That's a complex question. Based on my fan base, it's 80 percent gay, young girls, bikers, women my age and then some occasional Elvis fans. It's an eclectic potpourri," she said with a laugh. "If I go to a signing or show, it's a rainbow."
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The Personals page was compiled by Emily Rosenbaum from Tribune news services and staff reports.
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