ARISE Magazine is Proud to Announce Sponsorship Commitment to Alicia Keys' 2009 Keep a Child Alive Black Ball Business Wire
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ARISE Magazine is Proud to Announce Sponsorship Commitment to Alicia Keys' 2009 Keep a Child Alive Black Ball

Business Wire - September 22, 2009


NEW YORK - Keep a Child Alive's (KCA) 2009 Black Ball, an annual benefit to raise funds dedicated to providing life-saving treatment and support to children and families affected by HIV/AIDS, is proud to announce ARISE Magazine as a confirmed sponsor. ARISE Magazine, the first global magazine dedicated to highlighting achievements in African fashion, music, culture, will provide each attendee a copy of the October issue of ARISE at Black Ball on Oct. 15, featuring KCA's Co-Founder, Alicia Keys. Additionally, ARISE will publish a full coverage feature in the November issue on the 2009 Black Ball to showcase what Keep a Child Alive stands for; what it has achieved to date and the impact this organization has in Africa and worldwide. This feature will include interviews with all notable attendees and performers.

"As a chronicle of African achievement, ARISE is proud to support Keep a Child Alive's Black Ball," says Nduka Obaigbena, chairman and publisher of ARISE Magazine. "Keep a Child Alive provides HIV treatment, surrounding care and support all of which empower families and communities to achieve their full potential. ARISE's support of Keep a Child Alive reflects the magazine's promotion of Africa as a region on the path of great growth."

"We are thrilled to have ARISE as a sponsor," said Leigh Blake, co-founder and president, Keep a Child Alive. "We believe fully in what they stand for, breaking the old stereotypical imagery of Africans and instead showing what amazing talent and artistry comes from that extraordinary continent."

The Keep a Child Alive Black Ball allows humanitarians, celebrities and philanthropists to come together to raise awareness and money in an effort to benefit the organization. The evening celebrates the work of influential humanitarians with an honoree ceremony, an intimate cocktail party, a seated dinner and performances by top tier recording artists.

Keep a Child Alive Co-Founder, Alicia Keys, will serve as host and musical director of the Black Ball with fellow Global Ambassadors Iman and Padma Lakshmi as co-hosts. Last year's Black Ball honoree Queen Latifah will serve as emcee. Additionally, 2009 honorees include, President Bill Clinton for his immeasurable achievements through the Clinton HIV/AIDS Initiative (CHAI); Sir Richard Branson, who has cultivated sustainable change worldwide with Virgin Unite; and Senegalese singer and African Ambassador Youssou N'Dour, for his incredible efforts to combat malaria and poverty.

For more information about Keep a Child Alive and Black Ball, please visit www.keepachildalive.org/the-black-ball/. For more information about ARISE Magazine, please visit www.arisemagazine.net.

About Keep a Child Alive

Keep a Child Alive is a charitable organization committed to accelerating action to combat the global AIDS pandemic. With more than 28 million dead and 15 million orphaned, the disease continues, wiping out whole societies, threatening economic infrastructures and creating tragic family devastation. KCA provides life-saving medication, social support, and orphan care, to keep these children and families alive. KCA develop's global awareness campaigns targeted at boosting private funding for the fight against HIV/AIDS. For just a dollar a day, you can help save the life of a child or a parent who cannot afford essential treatment and care in some of the world's poorest countries. Visit www.keepachildalive.org.

Donate $5 today, text æALIVE' to 90999.

Contacts

MWW Group

Janet Reinhardt, 646-351-8106

jreinhardt@mww.com
090922
BW090932


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