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Business Wire - June 24, 2003
Medsn Inc., the premier interactive medical education and marketing company, today announced the successful launch of a new and innovative medical education tool applicable to global product launches. On behalf of a major pharmaceutical enterprise based on the East Coast, Medsn created a multimedia, integrated Global Learning Program. The components included print materials, interactive patient cases on CD-ROM, a collection of 2D and 3D animation, and video. The Program was created to educate customers and train a worldwide sales and marketing group for this important product launch.
The Medsn Global Learning Program successfully animated the mechanism of action of the new product, the complexity of the compound, and its unique clinical profile compared to a variety of other medications. In DVD and video format, Medsn provided the pharmaceutical company with the opportunity to provide consistent and high-impact representation to its vast and diverse audience. Additionally, Medsn provided an interview with the primary researcher and developer of the new drug.
"The genesis of this educational program was a need to depict the complex mechanism in a manner that was medically accurate, captivating, complete, and appropriate for the entire range of clinical audiences in addition to the many departments within the organization's medical and marketing infrastructure," stated Dennis Bonilla, CEO of Medsn.
Destry Sulkes, MD, MBA and Managing Director of Medsn, Eastern Region, added, "Medsn is proud that our model of 'doctors-teaching-doctors' was a great match for this key medical advance in HIV -- our expert medical staff and creative team partnered with our client's teams and delivered a highly engaging learning experience for all audiences who need this new information to benefit patients."
About Medsn
Medsn is a premier medical education and marketing company that designs and implements customized, interactive educational programs for pharmaceutical, medical device, biotechnology, and healthcare organizations. Medsn focuses exclusively on healthcare and employs an in-house staff of physicians, marketing experts, industry executives, medical illustrators, and technology specialists who possess unique expertise in effectively leveraging interactive multimedia technologies with traditional educational methodologies to develop high-impact programs that influence the behavior of physicians, healthcare professionals, and patients, as well as pharmaceutical and medical device sales representatives.
Medsn is recognized within the healthcare industry for its in-depth medical and life sciences domain knowledge, state-of-the-art learning platform, and proven expertise in client services. Medsn delivers ROI through efficient, effective behavior-changing solutions.
The company is supported by key academic advisors at premier institutions, including Yale, Johns Hopkins, UC San Francisco, Oxford, and Cambridge, as well as leading experts in the fields of sales and marketing, communications and learning.
CONTACT: DeMonte Associates Cynthia DeMonte, 212/605-0525 (Media/Investors) cdemonte@demonte.com
SOURCE: Medsn Inc.
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