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Numerous scientific studies have also linked low levels of the essential trace mineral to an increased risk for cancer, cardiovascular disease, inflammatory diseases, skin disorders and other conditions associated with increased free-radical damage.
Selenium's chief beneficial effect comes from its role as an antioxidant. Furthermore, the mineral, which is found in grains and vegetables, plays a part in maintaining a healthy immune system by preventing free-radical damage to cell membranes.
To maximize selenium's health benefits and to prevent mineral deficiency, many people supplement their diets with a variety of selenium products out on the market.
"People who take selenium supplements have to be careful which ones they buy because there are many different types available, all with varying degrees of effectiveness and safety," said Simon Hsia, Ph.D., chief scientific officer at Viva America, which manufactures and distributes nutritional supplements.
"While inorganic selenium supplements may be the most popular among consumers, they are not as a easily absorbed as their organic counterparts," Hsia said.
Viva America's new proprietary, high-potency organic selenium supplements are proven to have a high rate of solubility and to be one of the safest available.
"At high doses, inorganic, organic and even high-selenium yeast supplements can be toxic. But through advanced technology, Viva America has gone one step further and developed an unprecedented high-potency organic selenium supplement proven to be non-toxic and safe," Hsia said. "This is a major achievement in the nutritional supplement industry."
Viva America is one of the world's premier high-tech nutritional health care providers. Using proprietary technologies and patented processes, the company has developed many breakthrough products clinically proven to be safe and effective.
Viva America's worldwide headquarters is located in Costa Mesa. Its more than 50 products fall under five product lines and are distributed across the United States, Canada, Taiwan, Malaysia, Indonesia, Singapore, Brunei, the Philippines and beyond.
NOTE: For more information about Viva America and/or its high-potency organic selenium supplements, call 800/405-8482.
Contact: Viva America, Costa Mesa Jean Evans, 714/645-6100 or Burson-Marsteller Jean Evans, 310/226-3026
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