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The Web site, which offers an extensive mix of romance-related information and fun and sexy things to do, represents five of America's favorite personal products -- TROJAN condoms , NAIR(R) depilatories, PEARL DROPS(R) toothpolish, FIRST RESPONSE(R) ovulation and pregnancy tests, and ARRID(R) anti-perspirants. All five brands are manufactured by Carter Products, a division of Carter-Wallace Inc.
"The loveandsex Web site has caught on very quickly, with the amount of traffic growing every day," said Rosie Albright, president of Carter Products. "We want it to be fun, rewarding and meaningful, so there will be weekly and monthly updates, along with continual improvements."
The loveandsex.com Web site offers:
-- FREE STUFF -- Score free product samples including TROJAN condoms , PEARL DROPS toothpaste, NAIR depilatories, ARRID anti-perspirants and a hot TROJAN screensaver. (And, you can order a TROJAN cap, too.)
-- GAMES -- You can enter this sweepstakes by helping Gunther navigate the tricky "surf" of romance and dating. Prizes include great stuff like a CD stereo sound system, movie tickets and gift certificates to concerts.
-- SEX ED. SECTION -- Sponsored by TROJAN and FIRST RESPONSE, this section features information on safer sex, pregnancy and birth control. Visit "Safer Sex" for information in STDs, using condoms and how to talk to your partner about condoms . "Family Planning" offers information on pregnancy and birth control, including "real life" stories about how women felt when they thought they might be pregnant, and a complete review of birth control options, with accuracy ratings and costs.
-- RELATIONSHIP SURVEYS -- Sponsored by PEARL DROPS toothpolish, this site features two new relationship survey questions each week, such as "would you go to a party if you had to encounter an ex-lover?" or "how do you tell your lover that you don't want to live with him/her?" Results are shown according to age, sex, geography, etc., as viewers responded.
-- DATING ADVICE -- Three different areas within this site offer ultra-cool dating ideas: 1) The "NAIR Date Idea Genie" offers a wide variety of creative ideas on places to go and things you can do to spice up your evening or weekend. 2) The "Dating Movie Guide" lets you get a sneak peek at the hottest flicks and give your opinion as to how they rate. 3) "Retro Cuts" adds a historical perspective to dating, with a brief look at what was hot "then" and what's sizzling "now."
-- BEAUTY ADVICE -- Zero in on the latest tips to help keep you looking hot. Details on all the NAIR and PEARL DROPS products, along with frequently asked beauty questions and answers, will help you learn how to get sleek, silky skin and a sizzling smile -- with no sweat! Also featured are complete TROJAN, ARRID and FIRST RESPONSE product guides and frequently asked questions and answers.
CONTACT: Publicis Public Relations Carrie Thacker (Trojan/Arrid), 214/443-9901 ext. 5561 or Kristy Liles (Nair, Pearl Drops, First Response), 214/443-9901 ext. 5416
Copyright (c) 1997/BUSINESS WIRE. Reproduced with permission. Reproduction of this article (other than one copy for personal reference) must be cleared through the Permissions Desk, Business Wire, 1185 Avenue of the Americas, 3rd Floor, New York, NY 10036; Tel: (212) 575-8822; FAX: (212) 575-1854.
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