Important note: Information in this article was accurate in 2004. The state of the art may have changed since the publication date.
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Bay Area Reporter (12.02.04) - Friday, December 17, 2004
Tyson Gillfillan
First prize went to Leonardo Hererra's "Put It On" poster promoting condom use. "Drawing on successful elements of mass media - quick slogans with hot images - my aim was similar to 'Just Do It.' 'Put It On' implies 'let's have sex'... I wanted to make sex and safe sex automatically the same thing in guys' minds," said Hererra. Judges saw his work as "sexy and provocative without being explicit." San Francisco's Health Department has made copies of his poster to display in the city.
Taking second prize, Nathan Nam said his "HIV Cannot... " poster series speaks to contributing factors that often underlie risky sex, such as body image, relationship, and self-esteem issues. Nam's "HIV cannot make you beautiful" poster includes the statement that "unsafe sex does not make you more attractive."
Other top entries were noted for being youth-oriented, ethnically diverse, and thought provoking. "Any notion that the community is lethargic about safe sex is completely wrong," said attendee Steven Tierney, city HIV prevention director. "As all of these posters and the crowd here tonight prove, people do care a lot about this issue, and are developing new and creative voices to express that."
The top five posters will be shown throughout December at Magnet, 4122 18th St., San Francisco.
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