Elton John Puckers Up to Model Lipstick

Important note: Information in this article was accurate in 2001. The state of the art may have changed since the publication date.

Elton John Puckers Up to Model Lipstick

Reuters (12.13.01) - Monday, December 17, 2001

Makeup maker MAC announced last week that pop legend Elton John will help promote its new Viva Glam IV, the latest in a line of lipsticks sold to benefit the MAC AIDS fund. Joining John in the campaign will be soul singer Mary J. Blige and Shirley Manson, lead singer of the rock band Garbage. The ad campaign, photographed by David LaChapelle, is set to launch in February. The "frosted rose and gold shimmer" lipstick will hit British stores in April, with 100 percent of its $16 retail price going directly to the MAC AIDS fund. Since its creation in 1994, MAC's Viva Glam line has raised more than $23 million for HIV/AIDS services, the company said. John's own Elton John AIDS Foundation has raised $30 million for AIDS.
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