U.S. Agency Targets Minnesota Young Adults with AIDS- Prevention Ads

Important note: Information in this article was accurate in 1995. The state of the art may have changed since the publication date.

U.S. Agency Targets Minnesota Young Adults with AIDS- Prevention Ads

Knight Ridder/Tribune Business News (12/21/95)
Skog, Jason

The U.S. Centers for Disease Control and Prevention (CDC) launched a new national safe sex ad campaign aimed at young people in late November, called "Respect Yourself, Protect Yourself." The series of radio and television spots show young adults speaking candidly about AIDS, sex, and abstinence. CDC spokesman Michael Greenwell notes, "The biggest challenge is making the messages appropriate to reach these people." Educators claim these ads are much needed in the Northland, Minn., where few people know someone with AIDS or have the disease themselves. AIDS is the leading cause of death among 25- to 44-year-olds nationally, though HIV and AIDS are only fifth on the cause of death list in the Northland. The plan there is to have the CDC message reinforced locally, which may require a more conservative method or emphasizing abstinence more. Still, Dr. Georgia Keeney, an associate professor in health education at the University of Minnesota-Duluth, believes that being direct is the best way to talk about AIDS. "I don't care how you get sex-educated, you need to get the message," she says.

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