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Important note: Information in this article was accurate in 1994. The state of the art may have changed since the publication date.
Models Put 'New Face' on HIV
Los Angeles Times--Washington Edition (12/29/94) P. B11 Howlett, Susan
Rebekka Armstrong is one of 40 models with HIV or AIDS working in the Proof Positive Division of the Morgan Agency in Costa Mesa, Calif. They hope their healthy appearance will spread a message about HIV. "There are so many people out there living with the disease and they don't fill a certain stereotype," says Morgan Agency president Keith Lewis. Proof Positive, which began searching for HIV-infected models one year ago, is now the fastest growing division of the agency. Proof Positive was started in response to an increasing demand for HIV-positive models to promote products such as the nutritional supplement, Advera. A recent national ad for Advera using a Proof Positive model, however, has met with controversy. Critics say it exploits and incites fear among HIV-infected patients. "The advertising gives the impression that every HIV-positive person needs to be taking supplements...But most patients don't need Advera if they eat balanced meals," says Dr. John Stansell, medical director of San Francisco General Hospital's AIDS Clinic. Proof Positive generates 10 percent of the 466-client talent and modeling agency's business.
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Important note: Information in this article was accurate in 1994. The state of the art may have changed since the publication date.
