"AIDS Groups Refine Strategies as Many Court Same Donors"

Important note: Information in this article was accurate in 1992. The state of the art may have changed since the publication date.

"AIDS Groups Refine Strategies as Many Court Same Donors"

Wall Street Journal (12/30/92), P. 1
Sebastian, Pamela

Abstract: More and more AIDS groups are searching for a better fund-raising foothold as the epidemic moves into its second decade. "Heart Strings," a Broadway-style touring musical produced by New York's Design Industries Foundation for AIDS (DIFFA), has been popular in the past but may be rewritten. When "Heart Strings" played in New York, it was received warmly, but didn't even raise a third of the $989,000 generated in Houston. The road show fared poorly in Washington, San Francisco, and Chicago. "Heart Strings has been touring since 1990, each year with a different theme. Approximately 400 private grant-making foundations give money to AIDS and more than 18,000 programs offer a range of medical and personal services for AIDS patients. Therefore, it is inevitable that disputes about priorities emerge as some AIDS fund-raising groups mature, new ones form, and there is more concentration on the efforts of the incoming Clinton administration. Consequently, DIFFA is considering taking a scaled-down production of "Heart Strings" to high-school and college campuses, stressing its educational benefits and de-emphasizing the fund raising for the time being. This would allow DIFFA to work on a new version of the show to go on the road, raising money for AIDS, in 1995.

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