AEGiS-PRn: Kiehl's Announces 'SHOP TO STOP AIDS' International World AIDS Day Benefit: 100% of Net Profits to Benefit YouthAIDS

Important note: Information in this article was accurate in 2006. The state of the art may have changed since the publication date.

Kiehl's Announces 'SHOP TO STOP AIDS' International World AIDS Day Benefit: 100% of Net Profits to Benefit YouthAIDS

PRNewswire - November 15, 2006

NEW YORK, Nov. 15 /PRNewswire/ -- On World AIDS Day, December 1, 2006, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, will host one of the world's largest HIV/AIDS benefits -- "SHOP TO STOP AIDS." The 2 hour shopping events will take place from 5:00 pm until 7:00 pm in 13 countries and 41 stores worldwide, with 100% of the net profits from sales during the events benefiting YouthAIDS.

Some celebrities expected to stop by Kiehl's stores and shop to show support include Emmy Rossum in New York; Rosario Dawson in Los Angeles; Jermaine Dupri and Bow Wow in Atlanta; Ludacris in Washington, D.C.; and Kelly Rowland in Miami.

Over the past decade, Kiehl's has made supporting HIV/AIDS organizations a core cause of its philanthropic efforts. Kiehl's support of YouthAIDS began in 2002, when Kiehl's reintroduced a perennial customer favorite -- Eucalyptus Bath and Shower Liquid Body Cleanser with all profits from sales donated to the YouthAIDS initiative.

In 2004, Kiehl's was honored to be a major contributor at the 15th Annual International AIDS Conference in Bangkok, Thailand. Kiehl's, with partner YouthAIDS, hosted an educational event for Asian media to help disseminate information about HIV/AIDS, its spread, and the dire state of youth and persons affected by HIV/AIDS in the region.

In 2005, Kiehl's was proud to re-label and introduce a second product dedicated to the global fight against HIV/AIDS -- Grapefruit Hand & Body Cleanser. In 2006, Kiehl's turned its focus to encourage fundraising amongst college students with the Kiehl's College Challenge. This incentive-based campaign, raised over $50,000 in 2 months by rewarding college students with Kiehl's products for fundraising programs that raised at least $1000 for YouthAIDS.

Since the initial offering of the first YouthAIDS-dedicated product, Kiehl's programs have contributed in excess of $400,000 to YouthAIDS. By raising both awareness and funds, Kiehl's aims to make a significant impact on the number of HIV/AIDS cases contracted by youth all over the world.

YouthAIDS, an education and prevention initiative of PSI, uses media, pop culture, music, theatre and sport to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care.

For more information on YouthAIDS, please log on to http://www.youthaids.org.

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. "Grapefruit" Hand and Body Cleanser is available at Kiehl's freestanding stores, at kiehls.com, by mail order at 1-800-KIEHLS- 1, as well as through specialty retailers Neiman Marcus, Barneys New York, Saks Fifth Avenue, Nordstrom, and select Bloomingdale's locations.

SOURCE Kiehl's

http://www.kiehls.com

http://www.youthaids.org

061115
PR061119

Copyright © 2006 - PRNewswire. All rights reserved. Reproduced with permission. Reproduction of this article (other than one copy for personal reference) must be cleared through PRNewswire, Permissions, 810 Seventh Ave., 32nd Floor, New York, NY 10019 http://www.prnewswire.com.

AEGiS is a 501(c)3, not-for-profit, tax-exempt, educational corporation. AEGiS is made possible through unrestricted funding from Broadway Cares/Equity Fights AIDS, Elton John AIDS Foundation, the National Library of Medicine, Pacific Life Foundation and donations from users like you.

Always watch for outdated information. This article first appeared in 2006. This material is designed to support, not replace, the relationship that exists between you and your doctor.

AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.

Copyright ©1980, 2006. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .