Important note: Information in this article was accurate in 2003. The state of the art may have changed since the publication date.
PRNewswire - November 25, 2003
On Monday, December 1 at 4:00 p.m. ET/PT, BET's RAP CITY: THA BASSMENT kicks off the series of programming with a special two-hour episode hosted by Big Tigger, who discusses important HIV testing information with musical guests G-Unit. The network's top-rated music countdown show, 106 & PARK: BET'S TOP 10 LIVE follows at 6:00 p.m. with a "live" telecast hosted by AJ & Free. This special show will feature celebrity guests Alicia Keys and Wyclef Jean, and health experts discussing the impact of HIV/AIDS on young people. BET.com's Celebrity Charity Auction and the Rap-It-Up Film Competition will also be announced during the live telecast.
BET NIGHTLY NEWS will take an in-depth look at HIV/AIDS and the African- American community in a special segment hosted by news anchor Jacque Reid at 11:00 p.m. ET/PT. BET's THE NAKED TRUTH 2 poignantly concludes the special programming series at 11:30 p.m. with an up-close look at HIV/AIDS and African-American women. Produced and directed by Michael Joyner, this NAACP Image Award-winning documentary explores the issues of HIV/AIDS, morality and sexuality through the personal and emotional journey of six African-American women who are either affected by or infected with the deadly disease.
Additional network efforts for World AIDS Day include a celebrity charity auction and Rap-It-Up Film Competition. BET.com will launch its 2004 Celebrity Charity auction to increase awareness of Rap-It-Up, BET's award- wining HIV/AIDS public affairs initiative, and to raise funds to support HIV/AIDS organizations. On December 1, BET will begin requesting items from celebrities to be auctioned off on BET.com. The on-line auction will officially start on December 15 and close on February 6, 2004, the eve of National Black AIDS Awareness Day. Auction proceeds will benefit Outreach Inc., an HIV/AIDS services organization in Atlanta.
BET will also unveil its first Rap-It-Up Film Competition in conjunction with the Black AIDS Institute to focus on AIDS awareness in the African- American community using short-subject films. All entries will be judged by a special panel, with three finalists each receiving $10,000 towards the production of the chosen short films. The selected films will televise on the BET network around National HIV Testing Day, which is June 27, 2004.
ABOUT BET
BET, a subsidiary of Viacom, Inc. (NYSE: VIA; VIA.B), is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 77.3 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1. Internet portal for African Americans; BET Digital Networks -- BET Jazz, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African-American themed romance novels under the Arabesque Books label, and publisher of new imprints Sepia and New Spirit.
SOURCE BET (Black Entertainment Television)
Web Site: http://www.bet.com
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