Important note: Information in this article was accurate in 1999. The state of the art may have changed since the publication date.
PRNewswire - December 21, 1999
Poor compliance to prescribed medications has been a major problem in healthcare for decades, particularly among patients with chronic conditions such as heart disease, HIV infection, depression, and hypertension. Industry- standard studies have confirmed that 30-70 percent of prescription medications are not properly administered, leaving thousands of patients under-treated, while adversely affecting insurance costs and pharmaceutical sales.
"The Internet has the power to change the concept of 'Take as Directed' by improving patients' understanding of the importance of compliance," said Thaddeus Grimes-Gruczka, vice president of Cyber Dialogue's Health Group. "Previous efforts to improve compliance had limited success, but new options such as email reminders and online health management programs can provide the support and privacy patients demand, while also allowing insurance and drug companies to save money through effective targeting."
Cybercitizen Health's study also revealed that 54 percent of chronic disease sufferers who seek disease information online reported asking their doctor about a particular treatment after learning about it online. This suggests that the Internet may be a more powerful method of motivating patients than traditional media.
Other Cybercitizen Health findings include:
* 12.3 million online health info users currently take prescription drugs
* 10 million U.S. adults seek pharmaceutical content online
* 62 percent of online health info users trust online health information when the "site isn't trying to sell anything"
About Cybercitizen Health
Findings from Cybercitizen Health (CCH) are based on in-depth interviews with more than 2,700 U.S. adults. The study was fielded in July 1999 and is accurate within +/- 1.9 percent at the 95 percent confidence interval. In addition to an overview of the online health market, CCH provides in-depth analysis of the following medical conditions: allergies, arthritis, asthma, depression, diabetes, high cholesterol, hypertension, pattern baldness, smoking, and weight management. For more information on becoming a Sponsor of Cybercitizen Health, contact Joe Farris at 212-651-7043 or jfarris@cyberdialogue.com.
About Cyber Dialogue
Cyber Dialogue (http://www.cyberdialogue.com) is a leading Internet customer relationship management company. Founded in 1993, Cyber Dialogue provides the tools, data and services that enable senior marketing professionals to identify, segment, and target online consumers. The company's customer management platform provides strategic consumer information, advanced database marketing techniques (including tracking, targeting and measurement software), and data mining services to send the most relevant message to the right customers at the right time. More than 100 Fortune 1000 companies and leading online brands and seven out of the top ten pharmaceutical companies rely on Cyber Dialogue to maximize return on their Internet investment.
Contact: Grant Sanborn, Cyber Dialogue, 212-651-7047 or gsanborn@cyberdialogue.com.
SOURCE Cyber Dialogue
Web Site: http://www.cyberdialogue.com/
991221
PR991223
Copyright © 1999 - PRNewswire. All rights reserved. Reproduced with permission. Reproduction of this article (other than one copy for personal reference) must be cleared through PRNewswire, Permissions, 810 Seventh Ave., 32nd Floor, New York, NY 10019 http://www.prnewswire.com.
AEGiS is a 501(c)3, not-for-profit, tax-exempt, educational corporation. AEGiS is made possible through unrestricted funding from Broadway Cares/Equity Fights AIDS, Elton John AIDS Foundation, National Library of Medicine, and donations from users like you.
Always watch for outdated information. This article first appeared in 1999. This material is designed to support, not replace, the relationship that exists between you and your doctor.
AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.
Copyright ©1980, 1999. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .