AEGiS-LT: BRIEFCASE: L.A. County-Funded Ads Warning About AIDS Hit Streets Los Angeles TimesImportant note: Information in this article was accurate in 1993. The state of the art may have changed since the publication date.
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BRIEFCASE: L.A. County-Funded Ads Warning About AIDS Hit Streets

Los Angeles Times (LT) - THURSDAY December 2, 1993 Edition: Orange County Edition Section: Business Page: 6 Pt. D Col. 1 Story Type: Column; Brief Word Count: 73
Anne Michaud; Times Staff Writer

The first advertising program funded by Los Angeles County to promote AIDS testing and treatment has hit magazines, billboards and buses.

The ads, created by Forsythe Marcelli Johnson in Newport Beach, have been placed in high-risk Los Angeles areas. They show a partly unbuttoned pair of jeans and ask, "Do you know what you've been getting into?"

The campaign was done for AIDS Healthcare Foundation, a county-funded provider of HIV medical and hospice care. CAPTION: Photo: Ads done by Newport Beach firm have been placed in L.A. areas.

Keywords: ADVERTISING; ACQUIRED IMMUNE DEFICIENCY SYNDROME; HUMAN IMMUNO DEFICIENCY VIRUS

KWDadvertising;acquiredimmunedeficiencysyndrome;humanimmunodeficiencyvirus
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