Important note: Information in this article was accurate in 2003. The state of the art may have changed since the publication date.
Integrated Regional Information Networks - December 9, 2003
The eight singers, who are among the country's best-known vocalists, have collaborated to produce the hit which is currently being broadcast on radio and television.
The song - called Compassion in Modernity - and music video was composed by well-known Ethiopian poet Nebiy Mekonnen. Musicians Gosaye Tesfye, Tadele Roba, Michael Belayneh, Haile Tadesse, Tsednya Gebre Markos, Abdu Kiyar, Birhanu Tezera, and Abinet Agonfir all joined forces to sing.
"The singers feel that they have done nothing so far against AIDS," said Assafa Gosaye of Admass Advertising who produced the song.
"People love these singers and respect them and the message is not so direct or aggressive," he added, congratulating the artists for giving their time for free.
"The song will mobilise," he said. "The tone is very passionate and people will sing along with it naturally and then react accordingly."
Although HIV/AIDS is not mentioned in the lyrics, they emphasis the importance of caring for each other.
"It works because it doesn't say let's fight AIDS but rather sends the message in a poetic way," says Assafa.
The project, the brainchild of anti-AIDS charity Family Health International (FHI), is part of the campaign to promote caring and compassion for people living with the virus.
Ethiopia has the third highest population living with HIV/AIDS and an estimated 200,000 children have been orphaned as a result.
FHI believes the song will help in its newly-launched "Compassion, Sensitivity and Tolerance" (CATS) campaign.
The theme of the campaign, which is in Amharic, is "Let's talk about what we do and do what we talk about" and is focused on some of Addis Ababa's highest risk groups.
"The campaign is targeted at out-of-school-youth, sex workers and taxi drivers, so we thought the best and most innovative way to get our message across was with a music video," Francesca Stuer, FHI's head, told PlusNews.
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