AEGiS-APPJ: Reaching Populations at Higher Risk for AIDS AIDS & Public Policy JournalImportant note: Information in this article was accurate in 1989. The state of the art may have changed since the publication date.
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Reaching Populations at Higher Risk for AIDS

AIDS & Public Policy Journal 4, no. 2 (1989): 101-105
Douglas Longshore


This article, based on work by the U.S. General Accounting Office (GAO), offers a synthesis of the lessons learned from AIDS prevention campaigns and from previous public health efforts. In 1988, GAO staff members reviewed the existing literature on AIDS and public health education and conducted on-site analyses of AIDS education campaigns now under way in the five U.S. cities hardest hit by AIDS. This synthesis of the GAO's findings takes the form of a seven-factor model, illustrated with examples from AIDS campaigns. The model makes explicit the importance of providing actual risk reduction skills and motivators, factors critical to prevention but not adequately emphasized in many of the AIDS prevention models now available.
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