AEGiS-APPJ: Michigan's AIDS Prevention Media Campaign AIDS & Public Policy JournalImportant note: Information in this article was accurate in 1988. The state of the art may have changed since the publication date.
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Michigan's AIDS Prevention Media Campaign

AIDS & Public Policy Journal 3, no. 4 (1988): 11-13
Janice Ruff

February 12, 1987--it was a press briefing to remember. The media had turned out to hear the Michigan Department of Public Health review its annual report on AIDS and answer questions. The director told the press that we would have an AIDS media campaign ready to go in four months, and our AIDS program chief defended our broad-spectrum prevention efforts, saying, "We're not going to hang our hats on condoms alone." This paper will discuss the process by which we moved from this general commitment to use the mass media in the battle against AIDS to a finished multimedia campaign. Our hope is that such documentation will help other states and institutions in their efforts to use the mass media in the prevention of human immunodeficiency virus (HIV) infection.
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