Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

Important note: Information in this article was accurate in 1999. The state of the art may have changed since the publication date.

Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

AIDS. 1998;12 Suppl 2:S1-9. Unique Identifier : AIDSLINE MED/99006842
Lamptey PR; Price JE; Family Health International, Arlington, Virginia, USA.

Abstract: This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

Keywords: JOURNAL ARTICLE Condoms/ECONOMICS/SUPPLY & DISTRIBUTION Health Policy Health Services Accessibility Human HIV Infections/EPIDEMIOLOGY/*PREVENTION & CONTROL *Persuasive Communication Risk Factors *Sex Behavior Sexual Partners Sexually Transmitted Diseases/EPIDEMIOLOGY/*PREVENTION & CONTROL Support, U.S. Gov't, Non-P.H.S.
990228
A9920946

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