Marketing strategies for recruiting gay men into AIDS research and education projects. NLM AIDSLINE Important note: Information in this article was accurate in 1987. The state of the art may have changed since the publication date.

Click here to return to AIDSLINE main menu
DonateNow
Print this Article


Marketing strategies for recruiting gay men into AIDS research and education projects.

J Community Health. 1986 Winter;11(4):222-32. Unique Identifier : AIDSLINE MED/87166855
Silvestre A; Lyter DW; Rinaldo CR Jr; Kingsley LA; Forrester R; Huggins J

Abstract: Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.
Keywords: Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL Adult Advertising/METHODS Ethnic Groups Homosexuality Human Male *Patient Acceptance of Health Care Pennsylvania Research Design Support, U.S. Gov't, P.H.S. JOURNAL ARTICLE

KWDacquiredimmunodeficiencysyndrome/KWDprevention&controladultadvertising/methodsethnicgroupshomosexualityhumanmaleKWDpatientacceptanceofhealthcarepennsylvaniaresearchdesignsupport,uKWDsKWDgov't,pKWDhKWDsKWDjournalarticle
870730
M8770306

Copyright © 1987 - National Library of Medicine. Reproduced under license with the National Library of Medicine, Bethesda, MD.

AEGiS is a 501(c)3, not-for-profit, tax-exempt, educational corporation. AEGiS is made possible through unrestricted funding from Boehringer Ingelheim, Bridgestone/Firestone Charitable Trust, Bristol-Myers Squibb Company, Elton John AIDS Foundation, Gill Foundation, the National Library of Medicine, Quest Diagnostics, Roche and Trimeris, and donations from users like you. Always watch for outdated information. This article first appeared in 1987. This material is designed to support, not replace, the relationship that exists between you and your doctor.

AEGiS presents published material, reprinted with permission and neither endorses nor opposes any material. All information contained on this website, including information relating to health conditions, products, and treatments, is for informational purposes only. It is often presented in summary or aggregate form. It is not meant to be a substitute for the advice provided by your own physician or other medical professionals. Always discuss treatment options with a doctor who specializes in treating HIV.

Copyright ©1980, 1987. AEGiS. All materials appearing on AEGiS are protected by copyright as a collective work or compilation under U.S. copyright and other laws and are the property of AEGiS, or the party credited as the provider of the content. .