AEGiS-PRn: MultiVu Video Feed: (Product) Red: Give Gifts That Keep Giving This Holiday Season: Founded By Bono And Bobby Shriver To Fight Aids In Africa, (RED) Expands To Include New Products And Partner

Important note: Information in this article was accurate in 2007. The state of the art may have changed since the publication date.

MultiVu Video Feed: (Product) Red: Give Gifts That Keep Giving This Holiday Season: Founded By Bono And Bobby Shriver To Fight Aids In Africa, (RED) Expands To Include New Products And Partner

PRNewswire - November 27, 2007

NEW YORK, November 27 /PRNewswire/ -- Since its launch last year, (RED) has generated more than $50 million for the Global Fund to help fight AIDS in Africa. (RED), created by Bono (U2 singer and activist) and Bobby Shriver, works with the world's best brands to make unique (PRODUCT) RED-branded products and direct up to 50% of their gross profits to the global fund to invest in African AIDS programs with a focus on the health of women and children. (RED) launched in 2006 and recently added Hallmark to the current product partners Converse, Gap, Motorola, Emporio Armani and Apple. (PRODUCT) RED partners are offering an exciting array of items this holiday season ? from nanos, to cell phones, to clothing and accessories, even the wrapping and greeting cards to wrap all of your gifts!

Also, award-winning, multi-platinum Island Records group The Killers will be all over the radio and internet this season with "Don't Shoot Me Santa," their second Christmas single. Similar to last year's "A Great Big Sled", the single will turn (RED) with 100% of the proceeds going to the Global Fund. "Don't Shoot Me Santa" will be serviced to radio on November 26th, and released for digital download the next day.

For more information, visit http://www.joinred.com.

SATELLITE FEEDS:

Tuesday, December 4th, 2007 - 1:30 PM - 1:45 PM ET | Galaxy 25 | Transponder 13 | C-Band | Downlink Freq. 3960 Vertical

NEWS: (RED) Expands To Include New Products And Partner

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/30897/press.html

SOUNDBITES:

* Bono and Bobby Shriver, Christy Turlington

B-ROLL INCLUDES:

* Footage of (PRODUCT) RED holiday gift giving ideas

* footage from Africa ? programs funded with (RED) money raised to date

VIDEO PROVIDED BY: (RED)

CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

Video: Hard copy requests, downloadable MPEG2, contact information and more available at: http://www.prnewswire.com/broadcast/30897/press.html

Web site: http://www.joinred.com

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