Important note: Information in this article was accurate in 2004. The state of the art may have changed since the publication date.
PRNewswire - November 16, 2004
VH1 will air a series of PSAs throughout the day created with The Global Fund to Fight AIDS, Tuberculosis and Malaria that have been designed to re-engage U.S. adults in the fight against AIDS. Additionally, PSAs from the award-winning Viacom KNOW HIV campaign will also air all day.
VH1's involvement with The Global Fund grew from a company-wide commitment by Viacom to devote resources to support HIV/AIDS prevention as part of the award-winning KNOW HIV/AIDS initiative, a program in partnership with the Kaiser Family Foundation.
The Global Fund to Fight AIDS, Tuberculosis and Malaria was created in 2001 to dramatically increase resources to fight three of the world's most devastating diseases. The Global Fund attracts, manages and disburses resources to developing nations in their fight against AIDS. The Fund works closely with the 129 countries providing assistance during development and implementation of prevention, treatment, and training programs. Out of every dollar donated, 98 cents goes directly to the cause.
VH1 Re-Airs Award-Winning Special on History of AIDS As Seen Through The Pop Culture Lens
Hosted by Ashley Judd, VH1 News Presents: "AIDS: A Pop Culture History" airs on Wednesday, December 1 at 1:00 pm* and 7:00 pm.* The one-hour special reveals how pop culture influenced the way the public has experienced the epidemic over the past 20 years. With interviews by some of entertainment's biggest names including, Sharon Stone, Paul Michael Glaser, Russell Simmons and Clive Davis, "AIDS: A Pop Culture History," will explore the influence of pop culture on the American psyche as well as the limits of its reach.
Contacts:
For VH1:
Laura Nelson - 212/846-7920 - laura.nelson@vh1staff.com
Brett Henne - 212/846-6752 - brett.henne@vh1staff.com
For Global Fund:
Jon Liden - 011 41 79 244 6006 - jon.liden@theglobalfund.org
* all times ET/PT
In addition, VH1 News will create and air a special news package reflecting the significance of the day and its impact on awareness efforts. The VH1 logo will be "taken over" for the day to serve as a constant on-air reminder about the day's significance.
VH1's efforts will also extend to its VH1.com web site, which will stream all of the network's PSAs and will highlight the network's campaign with The Global Fund and feature HIV awareness information.
VH1, available in 87 million households in the U.S., connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at http://www.VH1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc.
SOURCE VH1
Web Site: http://www.vh1.com
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