Important note: Information in this article was accurate in 2004. The state of the art may have changed since the publication date.
PRNewswire - November 15, 2004
NEW YORK, Nov. 15 /PRNewswire/ -- ESSENCE will observe the holiday season with a special HIV/AIDS awareness campaign called, "Our People. Our Problem. Our Solution." The preeminent magazine for African-American women has teamed up with The Black AIDS Institute (BAI), the only national HIV/AIDS public policy, training, and mobilization center in the United States focused exclusively on Black people. ESSENCE will donate 100% of the net proceeds from every new subscription ordered during the holiday season-from November 15th through December 31st-to BAI. This subscription opportunity is uniquely available by calling (800) 526-4525 or visiting http://www.essence.com/blackaids.
Among women in the United States, 72% of all new HIV/AIDS cases are Black women. ESSENCE shares BAI's commitment to stop this pandemic in Black communities. The objective of this awareness campaign is to expose the devastation HIV/AIDS is causing among African-American women in the U.S., and to raise $250,000 for Black AIDS awareness efforts. Actress and comedienne Mo'Nique will serve as the spokesperson for this awareness campaign.
"ESSENCE always seeks to educate our readers about HIV/AIDS, and we are proud to partner with BAI in this critical effort," said Diane Weathers, editor-in-chief of ESSENCE magazine. "Mo'Nique's connection to the African- American community, and her passion to increase the consciousness, makes her the perfect spokesperson for this important cause. It is our hope that people will support this campaign by giving the gift of life during this holiday season."
"HIV/AIDS is devastating Black families all over America," said Phill Wilson, executive director of the Black AIDS Institute. "There is a lack of awareness about the magnitude of the AIDS epidemic in African-American communities that speaks volumes about the low priority our government places on the lives of African-Americans. We're asking everyone to get involved and to be a part of the solution to this crisis."
For more information, see the ad in the December issue of ESSENCE.
ABOUT ESSENCE
Published by Essence Communications Partners, ESSENCE is the leading source of cutting-edge information for more than seven million readers. For 34 years, ESSENCE has celebrated personal achievement, chronicled social movement, documented struggles, showcased beauty, defined and set trends and illustrated the incredible journey of a resilient and splendid race.
ABOUT The Black AIDS Institute
The Black AIDS Institute is the only national HIV/AIDS public policy, training, and mobilization center in the United States focused exclusively on Black people. The Institute's mission is to stop the AIDS pandemic in Black Communities by engaging and mobilizing Black institutions and individuals in efforts to confront HIV. The Institute develops and interprets public and private sector HIV policies, conducts trainings, offers technical assistance, disseminates information and provides advocacy from a uniquely and unapologetically Black point of view. The Institute's motto is "Our People, Our Problem, Our Solution."
SOURCE ESSENCE Magazine
Web Site: http://www.essence.com
041115
PR041127
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