AEGiS-PRn: BET College Hip Hop Fest Is Back with a Fantastic Day of Activities and Performances to Benefit HIV/AIDS Awareness in the African-American Community: The Best Spring Break Party on the East Coast Returns for its Fourth Year


BET College Hip Hop Fest Is Back with a Fantastic Day of Activities and Performances to Benefit HIV/AIDS Awareness in the African-American Community: The Best Spring Break Party on the East Coast Returns for its Fourth Year

PRNewswire - April 11, 2001

WASHINGTON, April 11 /PRNewswire/ -- More than 20,000 students from historically Black colleges and universities will converge outside of Richmond, Virginia this weekend to participate in the best organized Black- college spring break event on the East Coast. The 4th Annual BET College Hip Hop Fest returns Saturday, April 14 with a full day of action at Paramount's Kings Dominion amusement park. Presented by Black Entertainment Television (BET), the event will benefit Rap-It-Up, BET's nationwide HIV/AIDS and health awareness outreach program targeting the African-American community.

The annual event showcases entertainment activities at the amusement park for students from colleges and universities within the mid-Atlantic and northeast regions. This year's activities include a Greek step show and concerts featuring national recording artists. Electrifying performances are scheduled from R&B and Rap stars Rare Essence, Philly's Most Wanted, Iconz, Lil Romeo, Master P, Silk the Shocker and The Roots. The park will be closed to the general public for this collegiate special event. BET talent Joe Clair (Madd Sports), Free and AJ (106 & Park) and Malonda (BET Next) will be hosting the day. DaDa and Coca-Cola are sponsoring partners of the annual spring celebration.

Two dollars from each ticket sold at a school will benefit BET's Rap-It-Up initiative. Created and maintained by BET, Rap-It-Up is an ongoing multi- faceted national awareness and call-to-action campaign addressing HIV/AIDS in the African-American community. Joining BET in the effort are the Kaiser Family Foundation, Magic Johnson Foundation, LIFEBeat and Cable Positive. Key elements include public service announcements; general health care services; medical testing and HIV/AIDS education through the Rap-It-Up Healthmobile; and ongoing access to community-based resources, including a toll-free number for assistance: 866-RAP-IT-UP (866-727-4887); and an internet presence at http://www.rap-it-up.com .

Black Entertainment Television (BET), a Viacom subsidiary, is the nation's only 24-hour television network providing quality programming targeted toward the African-American audience. BET reaches more than 65 million households according to Nielsen media research.

Paramount's Kings Dominion is owned and operated by Paramount Parks. Paramount Parks, a unit of Viacom Inc., is a leading developer and operator of regional theme parks and location based entertainment attractions. Viacom Inc. is one of the world's largest entertainment and publishing companies and is a leading force in nearly every segment of the international media marketplace.

SOURCE Black Entertainment Television Web Site: http://www.BET.com http://www.rap-it-up.com


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